In her capacity as a communications specialist, Vanessa works across various industries, creating unique communications strategies that build and strengthen beneficial relationships on local, national and international levels.
She develops key, well-targeted strategies for both large and start-up businesses across the B2B, B2C, technology and financial sectors.
Her work includes: international media relations campaigns; thought leadership development and implementation; media training; integrated communications and message development.
Focusing on delivering great results that drive commercial benefit for clients, Vanessa mixes traditional PR tools and techniques with digital marketing.
She has led complex and global projects across a range of clients including MTV, Taschen, Regus, Broadvision and an extensive number of well-known energy, financial services and technology brands in the EMEA region & US. Her current role is Head of Marketing and Communications at Team Côte D’Azur, the investment promotion agency for the French Riviera, where she is developing the agency’s promotional policy for attracting French & foreign investors.
Her qualifications include a PhD in Communication Studies and she is experienced in various PR roles as well as being an international public speaker, author, guest lecturer and academic researcher.
Vanessa manages campaigns that generate sustained results and oversees networks of international agencies on behalf of her clients, supporting their international expansion plans.