Case Study 1: Strategic Asset Partners
An Innovative Approach to raising Capital
Strategic Asset Partners (SAP) markets innovative alternative investment strategies as well as structuring combinations of investments in such asset classes as: real estate, private equity commitments, hedge funds, commodities and associated derivatives.
They came to Vanessa with a goal: to raise the company’s profile and take the brand to the next level, from startup to established leader in the financial industry.
Vanessa created the “innovative approach to raising capital” PR campaign, a full integrated campaign providing a platform for SAP to extend its credibility across targeted financial publications.
As a result, the global launch generated impressive coverage across top financial publications within the first four weeks of the campaign including: HFM Week; Hedge Fund Alert; Reuters; Yahoo Finance and Kyodo News.